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After COVID-19, the beauty and health care industry is likely to continue growing, especially the 2023 health care trend: checking the balance of intestinal microorganisms. Supplement with probiotics to the point Boost immunity alternative treatment Balancing the body that was mentioned more
Global Wellness Institute (GWI) predicts that by 2025 the "Global Wellness Economy" will be worth approximately 7 trillion US dollars or 230 trillion baht.
Looking back at 2019, it was found that the "global health economy" was valued at more than 4.9 trillion US dollars, and in 2020, the value increased to 4.4 trillion US dollars, or approximately 145 trillion baht, divided into:
- The value from health tourism is 436 billion US dollars, or approximately 14 trillion baht.
- Spa business: 68 billion US dollars, or approximately 2.2 trillion baht
In addition, GWI also predicts that from 2020-2025, the spa business will have an average annual growth rate of 17.2%. As for health tourism, will grow at an average rate of 20.9%
Turn back and look at Thailand, which has passed. There is a tourism industry at the heart of driving the country and “Health tourism” It has become another goal that the government supports. This is in line with Thailand's move towards a Medical Hub. Information from Bangkok Bank indicates that in 2019
- Thailand has 12.5 million medical tourists per year.
- Generate income of 409,200 million baht
- Employment of 530,000 people was created.
nTourism policy for 2022, the Tourism Authority of Thailand (TAT) therefore gives importance to marketing that has high costs such as Medical Tourism and Health & Wellness Tourism This tends to be more popular and is a group with expenses as high as 80,000 - 120,000 baht.
Preventative health is hot.
"Dr. Pichak Wongwisit" Director W9 Wellness Center Holistic Health Care Center in Praram 9 Hospital Interview with "Krungthep Turakij" said that nowadays people are paying attention.Preventive health With COVID-19 driven Make people pay more attention to immunity. and began to see the benefits of prevention Whether it's nutrition, exercise, rehabilitation of deterioration.
Business overview Wellness In the past year It can be said that it is still continuously active. There is high growth and new services are available. came out as a catalyst to drive this business to grow further The majority of W9's customers are Thai people because they are open for service during COVID-19. And there are about 10% foreigners, such as Chinese people residing in Thailand, Myanmar, India, as well as a few Europeans and Americans. In 2022, the number of customers increased by 22-25% from 2021, while income increased by more than 40%.
Popular services are vitamin drips to slow down degeneration, repair cells, and increase brain efficiency. Next is immune system care. Improve and restore immune balance, supplement with herbs, supplement with vitamins, both oral and injectable, that are driven by COVID-19. This makes people pay more attention to immunity.
“And the last thing that stands out is the intestinal balance check, stool test.Probiotics Adjust microbial balance according to test results The results are now more visible and tangible. Overall, more people can take care of their health, take care of nutrition, check nutrients, adjust their diet, exercise, and plan for weight loss.”
“Consumers are beginning to search for information. Reflections are questions that come to us that begin to deepen. becomes a challenge for service providers and is beneficial to the industry as a whole that also screens the quality of entrepreneurs.”
Top 3 most popular services in 2023
As for the top 3 services that are expected to be popular this year, Dr. Pichak sees them as following global trends:
Number 1 Probiotics which can be called It has been popular since last year. And this year it is expected that it will become even more popular. especially the fecal examination Look at the quantity and diversity of microorganisms in the intestines. Analyze, plan, organize.Personalized probiotic supplements It's more accurate than if we bought it ourselves and it didn't work. Maybe it's because the quality isn't up to par, the quantity isn't right, and the breed isn't right. Not eating what your body needs Providing this service It is considered to be the answer to this group of people, which will become an increasingly large group. as protection Going deep into the roots of holistic health problems.
“If people study and know the value of probiotics, they will know that they are very worthwhile. Shoot many birds at once. Invest in this once, but it will affect the entire health system, whether it be the immune system, nervous system, metabolism, obesity, diabetes. It will be based on balancing the intestines. Intestinal microorganisms"
Number 2 alternative treatment It is a service that is expected to grow even more. Outstanding this year It is an alternative treatment for chronic diseases. Due to the present We find information very quickly. Medical research is becoming more accessible to everyone. The basic education of Thai people has improved. There are many good treatments. and has potential in research But it may not yet be the standard of treatment. But there is research to support it. It may not be big enough or not long enough, but many people don't wait.
For example, some people have had allergies for a long time. I don't want to wait anymore. Is there anything else that can help? People are looking for more disease prevention by balancing their health. He wants the best for himself. He doesn't want to be sick. He wants to be cured of diabetes, allergies, SLE, these chronic diseases. Modern medicine or normal standards may still not be able to provide enough answers. You may still not be cured, or you may have to take medicine for the rest of your life. Therefore, people are starting to turn to alternative treatments that have more research to support them, especially alternative cancer treatments Alternative treatment for chronic disease It is the group that is expected to grow more and is ranked 2nd.
And finally, number 3 is the infertility group. reproductive technology Infertility problems, which W9 has always taken care of People are starting to talk more about improving their health by word of mouth. There is an easier chance of getting pregnant. And as a result, reproductive technology has become more successful after all the failures. Or some people can get pregnant on their own, so this group should be bigger. Because it is a group with a growth rate of problems, it is the top 3 that W9 will focus on and considers to be the segment that will grow the most this year.
Adjust communication channels to reach target groups
The plan to expand the foreign customer base this year is to bring in a database of customer needs. Especially the segment about alternative treatments. alternative cancer or chronic disease This has grown significantly and the demand for foreigners with chronic diseases has begun to increase greatly. To increase marketing channels and reach more patient groups.
At the same time, Chinese customers traveling in, Dr. Pichak said that W9 has taken information about the needs of customer groups to analyze. And may make packages to suit, for example, the time to stay here. Adjust communication Marketing channels Adjust content accordingly Develop communication regarding language because our products and services are knowledge that requires complete information and a lot of study. Therefore, we must let customers learn because we are a Medical Service that is somewhat deeper than a general Wellness Spa.
“It is expected that the proportion of foreign customers this year will increase by approximately 10-20% from last year. While overall customers grow 20-30% every year in terms of income. It is expected that this year will continue to grow at least 50% per year compared to last year,” said Dr. Pichak.
